Goldbell

Mascot Design · Whatsapp Sticker Design · 2020 - 2021

Goldbell is a Singapore-based group of companies founded in 1980, known as a leader in the distribution and leasing of commercial and industrial vehicles, as well as offering financial services and future mobility solutions. Goldbell’s mascot was designed to be endearing and approachable, aiming to foster a sense of trust and relatability with customers. Utilising colours that are consistent with Goldbell’s brand identity, the mascot’s colours were chosen to reinforce brand recognition.