KFC Culture Crew

Logo design · 2025

KFC Culture Crew Campaign — Freelance for Havas Singapore
Supported the agency team as a freelance designer, developing two logo directions for a Gen Z-focused KFC Singapore campaign aimed at connecting the brand with youth subcultures, including music, gaming, fashion, and sports.

Logo design (vertical)

Logo design (horizontal)

Logo options (unselected concept direction)

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